A weekly guide on becoming a successful builder
For Builders that really ship things.
You feel stuck. You're not — you just don't know the right channels yet. One issue a week on distribution and building, from zero to your first users.
The archive
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See it in action
Built for builders who ship.
What you get
Every issue gets you closer to shipping.
No fluff. No theory. Just the plays that get you from zero to your first users — and keep them coming.
First 100 users
You'll know exactly how to get the first 100 users after ship — not 'post and hope.'
01Channel focus
You'll drop the 8-channel grind and run only the 1–2 channels that actually send signups.
02Day-one distribution
You'll launch with a landing page, posts, and reply list so users show up the same week you ship.
03Repeatable acquisition
You'll turn SEO intent pages + X into a system that keeps bringing users after launch week dies.
04A peek inside
Here's what shows up in your inbox.
The Builders Club
Sunday morning · 8 min read
This week for you
Your launch day, planned out.
You're shipping next week. Here's exactly what to do on Monday morning — the posts to write, the DMs to send, and the one channel that'll send you most of your first users.
What we cover
The channels, tactics, and playbooks that actually work.
Stop guessing. Start shipping.
One email a week. Distribution playbooks, build-along lessons, and the exact steps to your first users and first paying customers. Free, forever.
Written by builders who shipped. Read by builders who will.